Poker SEO and casino SEO are getting harder. Reaching page one on Google or Bing for a gambling site is hard for any competitive and profitable query. And it is going to get even harder.
The reason is simple: there are only ten spots available for natural free rankings on page one (which gets most of the traffic), but the number of competitors keeps on increasing. Market participants are getting more and more knowledgeable about SEO, so what was enough two years ago to land on the prime page one will not make the cut today and even less tomorrow. As webmasters have more content, more links, more know-how and more experience, and more SEO companies offer such services to the online gambling community, this is only going to get tougher.
So the only way to maintain or gain top rankings is by using top gambling SEO methods and by working harder and smarter then the competition. SEO is an art and a science. An art because it is based on a lot of empirical evidence and creativity is often what makes the difference between page one and page two. A science because the people with a scientific mind and scientific tools have an advantage over other folks who lack them. “In the land of the blind, the one-eyed man is king.”
Absolutety. Because search engines do not reveal the secrets of their algorithms, no one knows for sure the best way to rank at the top of the SERPs. Even within Google, only a handful of people have access to the entire code, and it is so complex anyway that they cannot know everything about it at one single point. So almost everyone is blind to how the page one results are produced, but the best SEO practitioners are the ones who can see enough to reap the fortunes available to savvy poker or casino webmasters.
The beauty of poker SEO is that there are so many misconceptions and myths which do not seem to disappear. The good news for some is that the webmasters who have such flawed understanding of SEO are doing something wrong, which gives others a competitive advantage. As in Davis Sklansky’s ‘Theory of Poker’, the fundamental theorem of poker says that each time you could play with more knowledge than your opponents, you have positive expected value. This is true in poker SEO as well. Each time you know more or better than other webmasters, you have gained.